Survey

https://www.surveymonkey.com/s/V7NRFKD

please give me a little bit of time for doing my survey

It’s about Fashion and Clothing (Consumer Behaviour)

Q&A with Susie Bubble

During this term, I have a chance to meet Susana Lau who wrote the blog “ Stylebubble.co.uk”. It was a great opportunity to meet and have some talked with her about the entire project. Susana Lau or Susie Bubble is the one of the most popular fashion blogger who can express her style by using different colour of clothes to mix and match in the fabulous ways. She was inspired people by taking her self-portrait of her clothes and her life style into her blog, which the blog is became a big source of ideas and knowledge of fashion. There is some of question an answer that I interview her on 5 July 2014, which will show below.

I met Susie at the Silk ball by Hermes a few week ago and I have a chance to introduce myself and what have I done on my project. Susie is very kind and so sweet.  This is Some Q&A that I email to ask her. It is the primary research which will support my final project.

Q1: Do you have any tip or trick for mix and match your clothes and colour or print pattern?

Susie: I try to think of schemes that might go together. Colour wise, it might be all pastels, all brights or different shades of one colour. Sometimes it can be complimentary though… like for instance I love pale colours with neon shades as a contrast. Then you balance it out with the prints. Tonal shades of one colour in different prints is a good start. Or sticking to one type of pattern but in different shades (different florals, different checks). Texture often comes into it as well and that can impact on the print and colours that are paired together.

Q2: What is the 1st piece of items you choose when you start to match (top,pants or shoes)?

Susie: It depends on what I’m into at the moment. I don’t always start with one set thing ///and how you analyse what the next piece should be? I think about what colour or pattern would work and then what the overall silhouette will be like.

Q3: Do you think colour can be used to influence people and inspied every aspect of our everyday live ?

Susie: Definitely! In personal style, colour sends out so many different messages about your personality. Because by and large most people are colour-shy with their clothes, when you see it on people, that instantly tells you something about that person. In interiors, design, art and architecture, colour obviously has its shifting properties.

Q4: What is your favourite colour and do you think the colour you wear or mix and match can describe yourself as a personal branding?

Susie: I don’t really have a favourite colour. The only could i dislike is poo brown and I’ve never worn that but other than that, everything else is fair game. It’s not personal branding. Many people dress in a colourful way. Perhaps the way I mix things is idiosyncratic to me but even then, that would be a stretch.

Q5: Do you think you are present your style as a branding? (Like I always thought of you first if I want to describe person in colour)

Susie: Perhaps there aren’t that many “famous” people that dress in a colourful manner so int hat way, I guess it’s what people know me for. But it’s not the only aspect about my style nor is it something wholly unique to me.

Q6: Where do you get an inspiration of mix and match clothes from?

Susie: Lots of things – if you see my latest post, I’ve made a series of videos where I accumulate inspiration for outfits. It’s like a mind map of images – icons, films, moods, objects…  http://www.stylebubble.co.uk/style_bubble/2014/07/inspa-outfits.html   Love ❤ Pear

FMP: Scarf Design

 

3 July’ 14

Hey.. It’s quite long that I didn’t  update my project. Actually, it is quite busy and lazy week of mind, but unfortunately, I still keep doing my work.

  

My scarf design is inspired from the colour of gems and jewellery. I usually saw this kind of thing at street market and online shopping website. It’s look nice by the shape and colour. The shape is always similar with flower that suit for women who want to have fun with a special items for a boring day. I combine this idea with origami paper folding to create a basic shape of flowers.

This is the first draft that I try to develop by beginning with the colour wheel.

So, my first design is developing to be like this but it doesn’t give a meaning or information for people to understand more about colour. Actually, this one just show the colour wheel and the extract of Primary, secondary and teritary colour.

After discuss with my tutor, She suggested me to change a little bit by adding more complex information such as complementary colour and pattern that show how the colour work.

This time, i think about how we use scarf which is normally fold it like triangle, so i play with this ideas to separate the colour in 2 parts such as warm tone and cold tone. As you can see, on the left side it is cold tone and on the right side it is warm tone.

Even more, I still adding more ideas about colour in both parts. I adding the colour of complementary and create some pattern that show how the colour work. For example, Analogous colours are groups of colours that adjacent to each other on the colour wheel. I created the wheel that show opposite colour from the colour wheel. However, I try to show how the colour work by use theory of colour triangle which link 3 colours together. I made the pattern that used 3 shade of triangle by the colour wheel to show how it can be used by combining cold and warm tone.

Ps: the reason it make scarf for the conclusion of my project because it is a functional items which you can play and wear it anyway that you want and it is the basic accessories for women.

Love ❤

Pear

Layout

Book Size A5 // Concept: playfulness of childhood

#Edit4

“…not just personal style but success to come with personal power…” Elle Magzine

FMP Presentation #01

Moodboard for Book Design

Today I try to find the good font for my book design.

My tutor recommended Bodoni Font. It’s quite nice and elegance.

I find some more font name Didot. It is very similar with Bodoni.

I want my book have a look of fashion but have a bit feeling of play’s childhood.

I hope I can finish everything on time.

Fighting my last semester 3 !!!!

Pattern inspired from Susie Bubble clothes

 

#01                                                                 #02

 

#03                                                              #04

#05

Pear ❤

The colour collection inspired from Stylebubble

An analysis of the way Susie Lau use colour for Mix & match her clothes by using colour theory.

From the Colour wheel

As we can see, Susie Bubble use the contrast colour to make her style stand out among people. Top and Pants are mix and match with the opposite shade to make it more prominent and clear. For instant Susie use blue with orange. She plays with the warm tone and cool tone like 40%-60%.

However, Monotone and analogous colour is another way that Susie is styling herself. The orange can go well with pink while the violet can adapt to join with pink as well. Susie is the person who good at the combination of colour. The colour that relate next to other colour in the colour wheel can be adapt to use with the real outfits.

Finally, the best way to wear colour is try to make it connecting to linking. The colour from the top can be link with shoes or bag. Even the dot, line or pattern of colour can be connect with some accessories or other layer the you are wearing. It is quite fun and kind of experimental with your style and outfit. Wearing colourful clothes can increase personality and the happiness to our life.

Pear ❤

Target audience

Demographics

• Females aged 21to 35
• Working women who live in urban city.
• They have competitive life and want to be successful.
• Their life have a chance to meet a lot of people.
• Their career can be AE, business women, organizer, marketing etc.
• Income: Over than 3,000 Pounds per month
• Educational: Bachelor Degree and over.
• They normally wear 60% high street, 30% designer and 10% vintage & DIY

• Brands:

& Other stories (Clearly inspired by street style fashion and blogs, the women’s clothing brand has naturally created its own bespoke communication style. & Other Stories is finding its target market by getting mention on the Web and hobnobbing with online fashion icons. These tastemakers are not necessarily spokespersons for the brand but rather sources of inspiration who give their take on the store’s collection under the rubric “Stylist Story.”)

Zara (Zara’s target market is young, price-conscious, and highly sensitive to the latest fashion trends. Zara’s strategy is to offer cutting edge fashion at affordable prices by following fashion and identifying which styles are “hot”, and quickly getting the latest styles into stores)

• Book&Magazine:

Elle (Research reveals that 55.2% of readers are within 18-34 range, and 45.8% within 25-49 range. This magazine has an average reader age of 32. Forty percent of readers are single, and the median household income is $69,973.”Our readers are young enough to think about life as an adventure and old enough to have the means to live it”, said Robbie Myers, editor in chief.)

Cosmopolitan (This trendy and modern lifestyle magazine focuses on the women of today. If offers information and advice on a variety of topics important in a women’s life. Results show that 69% of readers are in the 18-34 range, and 30% in the 35-49 range. Cosmopolitan has an average reader age of 30.)

• Sports: Yoga, Tennis, Swimming , Badminton

• Hangout Place: Coffee shop, Fusion food and restaurant, Big department store

Psychographics

• Have their own personal style
• Like new things and love to be different
• Proud of yourself and enjoy to dress up
• Try to take fashion not too seriously
• Have self confident and modern thinking