0

Literature Review

Brief 5

Literature Review

by Chavisa Piankit (Pear)

Books, Article, Blogs, Video, Website

Research Method

Through out my manifesto, design is about playing. I wants to build up my final project that has some playfulness and useful for people. I have a chance to look through many source of book like paper, craft, colour and fashion, which help me to combine an ideas together.

A Smile in the Mind by Beryl McAlhone and David Stuart

The book “A Smile in the Mind” provide the different way to communicate with audiences. The graphic designer have to make an audience to understand the meaning. Good design has to make people not only just notice, but has to be remember it. Design should have story that make  the audience be the part of it. According to the sentence that mention on the book “…we would argue that an idea that happens in the mind, stays in the mind. Whatever happens when an ideas strikes, It leaves a stronger trace. People can remember that flash moment, the click, and recreate the pleasure just by thinking about it. It seems  that stronger than one that is immediate.” (McAlhone and Stuart, 1996:23) Designer is using wits ideas, which based on basic sympathy theory to make the audience realize and start hearing their message.

Key word:

“The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only notice, but to remember.” (cover)

“…so the first benefit of witty design is that the recipient becomes willing to hear the message. The audience become captive. The communication has the best possible start.” (p.18)

“Designer are also salesman. Even when they are designing technical literature they are influencing the commercial outcome, because the ease with which the reader extracts the required data affects the decision to specify the product. In that implicit transaction, something looked at with pleasure will be thought of with sympathy.” (p.21)

“If designer make you smile, They get you on their side, Because humour has the capacity to override the normal defences.” (p.21)

“…We would argue that an idea that happens in the mind, stays in the mind. Whatever happens when an ideas strikes, It leaves a stronger trace. People can remember that flash moment, the click, and recreate the pleasure just by thinking about it. It seems  that stronger than one that is immediate.” (p.23)

Type of wit:

• Pair – comparison, highlight significant, link between unrelated
• Ambiguity – this is form of two in one design where image can seen two ways
• Substitution – 2 in 2 technique, ones element within the image introduce rouge element
• Addition – 2 ideas in 1  of poster (l U.N. ch)
• Modification – one image can see 2 images it introduce the second ideas
• Expectation found – seen to be unseen / unseen to be seen
• Coincidence – an element within the job is not only unusual in itself, it also coincides in Someway with an idea or thought relevant to the message.
• Shift – Time (past-present), Scale (big can be small), view (backward, unexpected direction)
• Alphabet – unexpectedly seeing ‘this’ and ‘that’ delivers both recognise and surprise
• The face – play with human face
• Series of twists – play turn on an ideas, use a theme and provide the variation

This book give me many ideas of ‘how design is work on people?’

“Creativity and playfulness are intrinsic to these activities, which provide a natural environment for wit.”

The ideas from the book are very useful for develop my design. I can use different way to make people recognise my work and remember it. I think, it is true that design should make people not only to notice , but to remember. Design should have story that make  the audience be the part of it. This is fantastic book ever. I should read it over and over again.
————

Colour forecasting for fashion by Kate Scully and Debera Johnston Cobb

Colour is a direct message without time-consuming use of word or complex image. It attract people attention and give message that more quick and answer perception of a product. According to the International Colour Authority, “Colour comes before style and price, and is the first factor to which the consumer response.” (Scully and Cobb, 2012:18)

————

Colour: The Secret Influence by Kenneth and Cherie Fehrman

Colour influence thinking, change action and cause reaction. It is a direct feeling after seeing that colour. Each colour has a symbolic language and value. Active colours are used to upgrade aggressive quality of product, while passive colours are more associated with harmony and achievement. (Fehrman, 2004)

————

Playing with Color by Richard Mehl

The notion of play is familiar to people in all creative fields: it is fundamental to the process of making art. It’s fair to say that all original art and design is, on some level, the product of play. under the best conditions, artists and designers have the freedom to explore possibilities, to experience mystery, excitement, frustration, discovery, joy and reward — all emotions associated with play.

“Without play, there would be no Picasso.
Without play there is no experimentation.
Experimentation is the quest for answers” Paul Rand, 1998

————

Colour by Paul Zalanski and Mary Pat Fisher

Psychological research is explained individual responses from different colours. People usually most attract to the beautiful sheets of colour as a children. Most of elderly people prefer light over dark colour, but it is significant that yellow is the least colour of their favourite. Moreover, people who certain mental illness prefer a non-chromatic; white, grey, brown, black while normal people generally prefer chromatic hues. For the personality, an introvert like cool hues, while an extroverts like warm hues. (Zalanski and Fisher, 1989:40) Colours have a power of our sense of vision that express our feeling and the way people lives.

————

Continue reading

Advertisements
0

Dress and Popular Culture

51FWH2pWKFL._SY344_BO1,204,203,200_

Paper clothes: (p.85-105) by Alezandra Palmer

“Paper fashions perfectly represent the ideology and philosophy of the post war generation who desired affordable, fashionable and futuristic design.”

“Fashion in Sixties created a revolution in style and marketing.”

“An investigation of the evolution of paper clothes in the Sixties, will demonstrate that paper dresses were representative fashion in harmony with contemporary design trend and life style…”

” The first paper dresses were manufactured by the Scott Paper Company in late March 1966 … anyone could purchase by mail-order, a fashionably styled and printed paper dress. Two model were made and labeled ‘Paper Caper. They were produced in four size , one style and two prints.One print was black and white op-art design, the other of red, yellow and lack with small paisleys. The A-line dresses were designed as sleeveless shifts with self-trimmed round necks and cut in two pattern pieces, with a hip patch pocket applied.”

0

Fashion Scandinavia

by Dorothea Gundtoft

Image

 

“For me, creating a piece for a collection is about thinking od an expression within a shape , material or colour.” (p.27)

“If a dress is like a piece of art. It’s above fashion or trends. It’s something you love and want to tell a story of who you are.” (p.122)

“The secret is to find small invention and creative solutions in detailed, stitches and cutting” (p.80)

0

Shaping Sustainable Fashion

Image

“Designer play a significant role in the development of new fashion products and they can lead the selection of materials and service used within the production process.” (p.17)

“… sustainability will be explained in terms of its current principles relating to the social, economic and environment consequences of our behaviour as consumers.” (p.19)

“Material are routinely for aesthetic and function reasons but a fashion designer can choose to work with recovered materials, which positively contributes to management of textile waste” (p.35)

0

A Smile in the Mind

Image

“The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only notice, but to remember.” (cover)

“…so the first benefit of witty design is that the recipient becomes willing to hear the message. The audience become captive. The communication has the best possible start.” (p.18)

“Designer are also salesman. Even when they are designing technical literature they are influencing the commercial outcome, because the ease with which the reader extracts the required data affects the decision to specify the product. In that implicit transaction, something looked at with pleasure will be thought of with sympathy.” (p.21)

If designer make you smile, They get you on their side, Because humour has the capacity to override the normal defences.” (p.21)

…We would argue that an idea that happens in the mind, stays in the mind. Whatever happens when an ideas strikes, It leaves a stronger trace. People can remember that flash moment, the click, and recreate the pleasure just by thinking about it. It seems  that stronger than one that is immediate.” (p.23)

Type of wit :

Pair – comparison, highlight significant , link between unrelated (table/rocket)

ambiguity – this is form of two in one design where image can seen two ways. (leaf/mouth)

substitution – classic 2 in 2 technique , ones element within the image introducing a rouge element. (round stamp/cycle wheels)

addition – 2 ideas in 1  of poster (l U.N. ch)

modification – one image can see 2 image.. it introduce the second ideas (rat & cat in once face)

expectation found – seen to be unseen / unseen to be seen (ซ่อนรูปเครื่องจักรไว้ใต้รูปรถ)

coincidence – an element within the job is not only unusual in itself, it also coincides in someway with an idea or thought relevant to the message.

Shift – Time (past-present) // Scale (big can be small /connection btw 2 things n different scale) // view (chafe the view / backward, unexpected direction)

Alphabet – unexpectedly seeing ‘this’ and ‘that’ delivers both recognise and surprise.

The face – play with human face / minimal playful and unusual they can be.

series of twists – play turn on an ideas  / use a theme and provide the variation. (The partner UK,1990)

—-

This book give me many ideas of ‘how design is work on people?’

“Creativity and playfulness are intrinsic to these activities, which provide a natural environment for wit.”

The ideas from the book are very useful for develop my design. I can use different way to make people recognise my work and remember it. I think, it is true that design should make people not only to notice , but to remember. Design should have story that make  the audience be the part of it. This is fantastic book ever. I should read it over and over again.

Bibliography:

McAlhone, Beryl and Stuart, David. (1996) A Smile in the mind. London: Phaidon Press Ltd.

0

Saving the world by fashion

Weaving sustainability into green cloth and textile

Online book  from page 20-29

http://www.pttplc.com/th/Media-Center/PTTNewsLetterLibrary/วารสารสื่อพลัง/วารสารสื่อพลัง%20-%20ปีที่%2021%20ฉบับที่%202/Volume2-2556_04-รากแก้ว.pdf

Image

“Ethical fashion, a new fashion style underscoring, ‘ethic’ accountability toward people, society and environment has then risen.”

“.. the ethical fashion provides consumers another option to save the world by themselves starting from the cloth we choose to wear. Take a closer look to find out its original story behind it and discover how much you know.”

“…we as the consumers using the cloth as one of the main requisite in everyday life, can also make a chance in our own cloth so as to create sustainable option for this planet.”

“Water Footprint Network disclosed that only one 250-gram-cotton shirt requires 160 grams of pesticide and 2,720 litters of water production.”

Make change by our own cloth

– buy second hand can prolong the life if cloth before they become worthless waste.

– focus on quality

– do D.I.Y. to make your own style and have fun with your old cloth

This article make us look back and see the past and the present. Everything we do has an affect to our future. We have to think more and care more about our environment because everything is circle.

 

Bibliography

Tapoot of Virtue (2011) Saving the world by Fashion: Weaving Sustainability into green Cloth and Textile [Power The Thought] From: pptpcl.com (Accessed on 08.01.14)