Beauty is a state of mind

At Dove, we are committed to creating a world where beauty is a source of confidence not anxiety. So we created Dove: Patches and invited women to discover how the right state of mind can unlock a powerful feeling of beauty that lives inside all women. Become part of the journey that will empower women around the world with the message that beauty is a state of mind.


FMP Presentation


Critical Appraisal

According to my final major project, I have learned more than I expected. This project gives me a various skills to develop my research. I have a chance to think and discuss with my classmate and my tutor who try to open new perspective view for improve and make my project clearer. I have gained a lot of experiences to challenge with myself and find my own graphic language. This essay will analyse and reflect what I have done for this semester. It will explain my knowledge and my experiences through this project. Evermore, I will do an analysis of advantages and disadvantages from my point of view and finally give my own opinion.

First of all, at the beginning of this term I try to find the topic of my project. I starts to look at various sources such as books, website, magazines, blogs and also Pinterest. I found myself interested in a design that can give people more playfulness in their life. I have researched about paper, clothing, materials and colour, which show many aspects of ideas. However, I came up with many ideas but it is too complex to explain and not clear. Then, my tutor suggested me to write all ideas and do mind-mapping to see all the ideas and make prominent to the significant one. After that, I got the main idea that focus on “Colour and playfulness”, so I did an analysis about it to find the right direction. I have to said that, it was very hard at the first step to collects all information and combines them together. By the same token, various data and load of inspiration is driven me to reach more far as the beginning.

According to the primary research of colour, I found many interesting ideas such as how colour can affect to our life and how colour can enhance people to develop personality. It is quite an interesting research question because it can adapt to use in our daily life. Although colour is significant function that most of designers use to develop their design, it is not easy to understand colour in term of psychology. I’m happy with the way that I have seen many articles, which inspired an idea how colour is going to work with people. There are advantages of colour, which helps to heal our mood and physical. It can create the image and personal appearance for people. On the other hand, there are some disadvantages of colour. For instance, if people have depression and weakness some colour can make the mood more down and seriousness. Consequently, I need to focus on the right point, which I try to inspire people to use more colour in life.

In addition, the secondary research is more complex task. I have to find the keys about colour such as meaning, colour and personality, colour and culture and colour in marketing. As this step, the keys point are given me the facts about colour which based on psychology. I analysed all data by writing the text that I collected from many source of book in library and I also read some article that have a case study about colour as well. Even more, I had a chance to talk with Kate Scully who has worked as the colour and fabric editor of several forecast publications. She suggested me to see more website and book that related to colour such as WSGN. Nevertheless, I scoped my area by doing concept board to see the various ways that people play with colour. According to my research, I found people familiar with colour but sometime they don’t know how to combine the colour and they don’t have strong confidence to make themselves look different. At this point, I found out the way to connect the colour with personal branding by using colour of clothing to clarify why you are different and unique and what you stand for as a person. The benefits of this process is helped me to see the problems of the topic. It’s the main key that I have to solve.

Furthermore, the tertiary research is based on secondary sources. I am still working on this process. I think, I have to research more about how do I educate people by using and idea of colour and personal branding. I need to focus on the lesson that I try to teach people about colour but also add some interactive part. Eventually, I need to find the correct graphic language to produce my work. I want to use this project as apart of my experiment to represent my graphic style and create my own way to talk with the audience.

In conclusion, the project is going on developing process. I think it still needs to do a lot of things. Next semester, it will be my tough time. I have to create the look of my educational package and the tasks of lessons that will increase in complexity as reader moves through the book. Each task supposes to have lesson to study about colour and fun elements that relate to clothing for personal branding. However, the project is gained my new perspective on the roles of colour and personal branding which very challenge for me. I enjoy developing and trying my best to complete it in the nearly future. This is going to be my new knowledge and experience, which will increase an opportunity to evolve my skill as a designer.


Research Article

Colour And Personal Branding

“When you walk into your closet each morning, you are doing much more than simply getting dressed for the weather, you are creating an image that either represents who you are, or you are allowing your clothing and fashion to determine that for you.”


“Selecting your brand colors can take some time to ensure that the emotional reaction associated with the colors you choice actually represents your personal brand attributes.”


“Dressing for success today is about reflecting your authentic self in a way that attracts your target audience. ”


FMP Poster : Project Preview

 This is my design poster for the first preview of my final major project. I use hand drawing to represent the personal identity. This poster is keeping the look of diary or scrapbook that people can draw anywhere and can take the note for remind themselves or collect the memorable thing. I think the signature of hand drawing is the best thing that can represent a personal concept.

Screen Shot 2557-03-27 at 7.15.05 PM

Step 1: I have to find the correct  visual language that will answer my concept for the poster. The first look is weird and I don’t like the feeling of the whole look. I feel something missing so I change them and draw again.

photo 1

Step 2: I do layout for my poster and collect an idea of what I want to put inside the poster. I draws the woman that can be any ordinary person. I try to present one ordinary woman as a brand.


Step 3: I just combine everything together and add some more colours. I use illustrator for edit the drawing part and use photoshop to play with texture of material for montage part.

❤ Pear