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Literature Review

Brief 5

Literature Review

by Chavisa Piankit (Pear)

Books, Article, Blogs, Video, Website

Research Method

Through out my manifesto, design is about playing. I wants to build up my final project that has some playfulness and useful for people. I have a chance to look through many source of book like paper, craft, colour and fashion, which help me to combine an ideas together.

A Smile in the Mind by Beryl McAlhone and David Stuart

The book “A Smile in the Mind” provide the different way to communicate with audiences. The graphic designer have to make an audience to understand the meaning. Good design has to make people not only just notice, but has to be remember it. Design should have story that make  the audience be the part of it. According to the sentence that mention on the book “…we would argue that an idea that happens in the mind, stays in the mind. Whatever happens when an ideas strikes, It leaves a stronger trace. People can remember that flash moment, the click, and recreate the pleasure just by thinking about it. It seems  that stronger than one that is immediate.” (McAlhone and Stuart, 1996:23) Designer is using wits ideas, which based on basic sympathy theory to make the audience realize and start hearing their message.

Key word:

“The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only notice, but to remember.” (cover)

“…so the first benefit of witty design is that the recipient becomes willing to hear the message. The audience become captive. The communication has the best possible start.” (p.18)

“Designer are also salesman. Even when they are designing technical literature they are influencing the commercial outcome, because the ease with which the reader extracts the required data affects the decision to specify the product. In that implicit transaction, something looked at with pleasure will be thought of with sympathy.” (p.21)

“If designer make you smile, They get you on their side, Because humour has the capacity to override the normal defences.” (p.21)

“…We would argue that an idea that happens in the mind, stays in the mind. Whatever happens when an ideas strikes, It leaves a stronger trace. People can remember that flash moment, the click, and recreate the pleasure just by thinking about it. It seems  that stronger than one that is immediate.” (p.23)

Type of wit:

• Pair – comparison, highlight significant, link between unrelated
• Ambiguity – this is form of two in one design where image can seen two ways
• Substitution – 2 in 2 technique, ones element within the image introduce rouge element
• Addition – 2 ideas in 1  of poster (l U.N. ch)
• Modification – one image can see 2 images it introduce the second ideas
• Expectation found – seen to be unseen / unseen to be seen
• Coincidence – an element within the job is not only unusual in itself, it also coincides in Someway with an idea or thought relevant to the message.
• Shift – Time (past-present), Scale (big can be small), view (backward, unexpected direction)
• Alphabet – unexpectedly seeing ‘this’ and ‘that’ delivers both recognise and surprise
• The face – play with human face
• Series of twists – play turn on an ideas, use a theme and provide the variation

This book give me many ideas of ‘how design is work on people?’

“Creativity and playfulness are intrinsic to these activities, which provide a natural environment for wit.”

The ideas from the book are very useful for develop my design. I can use different way to make people recognise my work and remember it. I think, it is true that design should make people not only to notice , but to remember. Design should have story that make  the audience be the part of it. This is fantastic book ever. I should read it over and over again.
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Colour forecasting for fashion by Kate Scully and Debera Johnston Cobb

Colour is a direct message without time-consuming use of word or complex image. It attract people attention and give message that more quick and answer perception of a product. According to the International Colour Authority, “Colour comes before style and price, and is the first factor to which the consumer response.” (Scully and Cobb, 2012:18)

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Colour: The Secret Influence by Kenneth and Cherie Fehrman

Colour influence thinking, change action and cause reaction. It is a direct feeling after seeing that colour. Each colour has a symbolic language and value. Active colours are used to upgrade aggressive quality of product, while passive colours are more associated with harmony and achievement. (Fehrman, 2004)

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Playing with Color by Richard Mehl

The notion of play is familiar to people in all creative fields: it is fundamental to the process of making art. It’s fair to say that all original art and design is, on some level, the product of play. under the best conditions, artists and designers have the freedom to explore possibilities, to experience mystery, excitement, frustration, discovery, joy and reward — all emotions associated with play.

“Without play, there would be no Picasso.
Without play there is no experimentation.
Experimentation is the quest for answers” Paul Rand, 1998

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Colour by Paul Zalanski and Mary Pat Fisher

Psychological research is explained individual responses from different colours. People usually most attract to the beautiful sheets of colour as a children. Most of elderly people prefer light over dark colour, but it is significant that yellow is the least colour of their favourite. Moreover, people who certain mental illness prefer a non-chromatic; white, grey, brown, black while normal people generally prefer chromatic hues. For the personality, an introvert like cool hues, while an extroverts like warm hues. (Zalanski and Fisher, 1989:40) Colours have a power of our sense of vision that express our feeling and the way people lives.

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Day Lucky Colours

The power of colors is immense. Do they affect our everyday living? Well, dressing according to a particular color in the week, is considered a myth by most. However, many people still follow it, sometimes, even for fun. Colors to be worn on a particular day have numerological or astrological theories. The following describes colors that are considered lucky for each day of the week.

Day Lucky Colours
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We may not look at colors in a way that they define what we feel. Whether they make us feel good or bad may be a question of belief. However, the fact remains that they make every aspect of life beautiful and meaningful with a splash of their variant hues!

Ref: http://www.buzzle.com/editorials/1-13-2005-64166.asp

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The Meaning of Color in Thailand

Foreigners in Thailand, otherwise known as ‘farangs’ are startled and confused by what appears to be a sea of yellow on Mondays.  On the SkyTrain, on the streets and in businesses yellow is the color everywhere you look.  What does it mean?

The color most people associate with royalty is purple, but that is a western perception of color.   In Asia, yellow is the color most commonly associated with royalty.

If you were to ask a Thai person they will point out that each day of the week is represented by a color and may appear somewhat surprised that you don’t know this.

The days of the week in Thai are named after ‘god’ planets and each are associated with a specific color.  Thais believe wearing the color of the day brings good luck.  Yellow in Buddhist tradition represents Monday.  Monday happens to be the day of the week King Bhumibol was born.  The Thais revere their King in a way that is sometimes difficult for foreigners to understand.   At the movies the theatre will show a video about the King and everyone must stand while the video and music play to honor the King.   One foreigner was even sentenced to ten years jail time for defacing the King’s image by spray painting a poster of him.  Therefore, to commemorate the King’s 60 years on the throne (he is currently the longest ruling monarch on the throne) ,and to show their respect and love for the King, in 2006 Thai people started to wear yellow shirts every Monday.

The previous fall the King was hospitalized for more than three weeks.  When he left the hospital on November 7th he wore a pink shirt and pink blazer.  The new color trend was captured by the media and noted by the faithful followers who had camped out for weeks in the hospital courtyard to pray and hope for a glimpse of the King.  Shrewd merchants around Bangkok spotted the new trend and quickly stocked up on pink shirts.  The merchants sold out of their stock of pink shirts immediately  A shop owned by Crown Princess Maha Chakri Sirindhorn sold 40,000 pink shirts in November alone.  As they say in fashion, pink is the new yellow.

If you want to fit in when traveling to Thailand, follow this color chart:

Sunday = Red, Monday = Yellow, Tuesday = Pink, Wednesday = Green, Thursday = Orange, Friday = Blue, Saturday = Purple

Ref : http://www.examiner.com/article/the-meaning-of-color-thailand

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Colour and culture

When designing your own space, the meaning of any colour(s) you use generally has no bearing; what is important is whether or not you can live with what you’re putting on your walls. But if you’re designing for a holiday property in another country, a multicultural business space, or for a client with a different background and/or belief system than your own, colour choice can have significant meaning.

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