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Aegis Data Update!

Image

The correct pantone for Aegis Data new corporate identity. Today I have discuss with some friend and tutor about the colour pantone and we agree to use this colour

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This is other part of my work that I helps Chen (one of my team) to create a sample look of website for Aegis Data. This is just the first look from the beginning that I have discuss today. Chen will edit more about content and other part. I just did my graphic part for the website.

http://lifealwayslikethis.wix.com/aegisdata

❤ Pear

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Research Article

Colour And Personal Branding

“When you walk into your closet each morning, you are doing much more than simply getting dressed for the weather, you are creating an image that either represents who you are, or you are allowing your clothing and fashion to determine that for you.”

http://www.styleblueprint.com/fashion/clothes-reflect-personal-brand/

 

“Selecting your brand colors can take some time to ensure that the emotional reaction associated with the colors you choice actually represents your personal brand attributes.”

http://theundercoverrecruiter.com/personal-brand-color/

 

“Dressing for success today is about reflecting your authentic self in a way that attracts your target audience. ”

http://bigfishmarketing.com/change-a-career/what-you-wear/

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Report: New Corporate Identity for Aegis data

Component 1 : Professional Practice

by Chavisa Piankit (Pear)

New Corporate Identity for Aegis data

Aegis Data is a new data company based in Godalming, United Kingdom. It forms a highly secure, resilient and efficiently cooled data centre environment, providing power, space, freedom and peace of mind for its customers with 24/7 online access. Aegis Data has a plan to expand their company in the near future and become a leader in their field. To support the development, Aegis Data needs an impressive brand personality.

aegis
Fig.1 Aegis Data Company logo

According to my role, I focus on business branding which is the first look of company. The company need more strong corporate identity which consistent with the organization. Firstly, I start to develop my idea from the meaning of the word “Aegis”, which mean shield and protection. Secondly, I do a research about typography, which can support the mood and tone of energetic, modern and dynamic under the concept of the creative virtual world. As a result, I found two different type of typography that answer the mood and tone of Aegis Data Company. First step of my design begins with the font name “Neometric” which has a shape of geometric form and other font name “Circo” which has a strong shape of sharp edge and smooth curve. (Fig.2) I create three different logo to find the best look that answer the image of Aegis Data. However, after discuss with the team, we agree to choose the second design; Circo font to developing for company logo. Nevertheless, the team has an idea to combine the concept of company “living data” with “data flowing”. Consequently, I tries to make the letters to join as a single glyph. This technique is called the typographic ligature. The word “Aegis” will start to write from the letter “A” until finish at “S” without stop. It shows an idea when the company sends the data pass through the connecting cable or network with a strong and secure ways. Moreover, the logo can show the stage of being human, which powerful, knowledgeable and benevolent.

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Fig.2 Typography for Aegis Data logo

Furthermore, the complete look of logo is developing from the symbolic of heart rate that give the meaning of living. I start to cut out some sharp edge of the font, which mix a round corner and straight line and make the letters are connecting and flowing together. (Fig.3) As conclusion with my team, we want to add some gimmick inside the logo. The company believe “Data is the life blood of business” so this new logo will be the image that show data live (or come alive) and the customer can extracts value from their data. From the new logo, the word of Aegis is designed to see in two different ways. Firstly, the company name “Aegis” which connecting together like a cable network of data. Secondly, The symbolic of heart rate is hiding inside a single glyph, which gives the meaning of living data as a company concept. Nonetheless, the corporate colour of the company still uses Green-Blue and Orange. These two colour can give the strong corporate which is not the same as other data companies. Green-blue signifies loyalty, security, trust and intelligence, while orange signifies courage, confidence, friendliness and success. The logo will have more stronger look by combining the logo and colour together that deliver more clear image for Aegis Data Company.

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Fig.3 Developing process of logo

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Fig.4 Corporate identity

However, the image for organization supposes to have a complete whole branding design for the company. I start with the term of use for logo by assigning the correct colour with a pantone code and create another alternative permitted use for the variation of logo such as black and white and invert colour for use in different conformation. Moreover, the company has plan to expand their company in the near future, so it need the element graphic to connect with the headquarter for instance, Aegis one and Aegis two, so I design the symbolic to link with the main logo by using the semi circle as a curve of shield. Manifestly, the new logo version just try to bring a sense of humanity in to data business by using curve line as a simple graphic element that can link a whole corporate together.

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Fig.5 Stationary

At last, stationary is another important part for corporate because it is use for connecting between company and customer. Important documents usually print on the paper that has the letterhead of company logo. Letterhead and business card are represented the company image and give a strong identity between company and their clients. The flowing of data is used the same main concept to develop the design. The movement of lifeblood is cutting off the sharp edge to be smooth flow line, which add more curves. It shows the strong main line that sending and connects the data from Aegis Data Company to their clients.

In conclusion, corporate identity for Aegis Data delivers the look of flowing data with the humanity and friendly feeling. It delivers modern appealing to invite people to see a fast and highly secure service of company. Aegis Data provides a storage space with strongly security and fast accessible to the database. Accordingly, the new completely corporate identity of Aegis data can be the alternative way to rebranding the company identity for support the growth of the organization in the future.

 

Bibliography
Website

Aegis Data. (2013) Aegis Data Company Website. At: http://www.aegisdata.net (Accessed on 29.03.14)

Illustration and Image

Fig.1 Unknown. Aegis Data Company Logo. [Logo] At: http://www.aegisdata.net (Accessed on 24.03.2014)
Fig.2 Piankit, C. Typography for Aegis Data logo. [Logo]
Fig.3 Piankit, C. Developing process of logo. [Chart]
Fig.4 Piankit, C. Corporate Identity. [Logo]
Fig.5 Piankit, C. Stationary. [Stationary]

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FMP Poster : Project Preview

 This is my design poster for the first preview of my final major project. I use hand drawing to represent the personal identity. This poster is keeping the look of diary or scrapbook that people can draw anywhere and can take the note for remind themselves or collect the memorable thing. I think the signature of hand drawing is the best thing that can represent a personal concept.

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Step 1: I have to find the correct  visual language that will answer my concept for the poster. The first look is weird and I don’t like the feeling of the whole look. I feel something missing so I change them and draw again.

photo 1

Step 2: I do layout for my poster and collect an idea of what I want to put inside the poster. I draws the woman that can be any ordinary person. I try to present one ordinary woman as a brand.

posterrrrr

Step 3: I just combine everything together and add some more colours. I use illustrator for edit the drawing part and use photoshop to play with texture of material for montage part.

❤ Pear

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Report: Theoretical Writing

Report
By Chavisa Piankit 1210750

Title:
Colour: an Inspirational Way to Express Personal branding

Research question:

• How the perception of shape and colour inspire every aspect of our everyday lives?
• How to understand and interpret the colours that surround us?
• How colour affects health and well-being?
• How colour can be used to influence people?
• How you can use colour to enhance your personality?

Objective: Using the colours we wear to represent our own personal branding

“Without play, there would be no Picasso.
Without play there is no experimentation.
Experimentation is the quest for answers” Paul Rand, 1998

Colour is an experimentation. People have learned about colour since they were a little child. Colour is directly impact to everybody’s eyes. It signifies different meaning that effect to our emotional. In the eastern countries, people believes about the meanings of various colours has an affect to our life. Colour affects to our health and enhance our personality. Everything in our life is influenced by colour, for instance, buying a new car and choosing a new clothes are required the choice of colour and personal taste to make a decision. Colour is become a part of our life, which it make more emotional and create some inspiration to improve the new innovation to the world.

As children, people naturally play with colour. Children will prefer to play with the colourful toys and enjoy to dress with the contrast colour. They are uninhibited about their choices and enjoy mixing and wearing colourful items. Children enjoy choosing their clothes and know what they want to wear. They represents themselves as they want without shy and uncomfortable. By the same token, psychological research explained that adults usually most attract to the beautiful sheets of colour as children. Most of elderly people prefers light over dark colour. In contrast, the most brightest colour; yellow is still the least favourite colour for people.

Furthermore, colours has influence to every aged of life. It gives a feeling that reflect to emotional expression. People who certain mental illness prefer a non-chromatic shade of white, grey, brown, black while normal people generally prefer chromatic hues and bright. According to the book The complete of Book Colour said, “The colour of cloth has a strong relationship with our energy effect. The colour we wear can offer protection against many physical ailments and also give us emotional support and provide mental inspiration.” At this point, colour is not influence only our emotion but also has an affect to our health and well-being of life. Nevertheless, colour can also tell a personality of person, for example an introvert people likes cool hues, while an extrovert people likes warm hues. (Zalanski and Fisher, 1989:40) Accordingly, colours can express our personality which hide behind a personal preferences. Colour is become other factor of human life. Each colour has a specific symbolic language, which impact directly to people and environment. It has an affect to the sense of perception that communicate with our body and mind.

Nowadays, some eastern cultures have many beliefs in linking colour with luck, which has an effect on the clothes that are worn and the ability to be playful and experimental. On the other hand, in the west, the norm for the working woman’s wardrobe is black, brown, navy and grey – dull colours which can be worn with plain contrasting shirts, making the working wardrobe easy to maintain and choose, not like the traditional male equivalent of shirt and suit. Consequently, colour will become a various choice that people can make themselves to look different and get rid off tedious thing in life. People are more attending to make an identity to express themselves as a brand. Personal branding are become more known in society and the way to challenge with the self improvement are increased. The demand of buyer are rised stronger than the past so many industries try to produce a various choice to attract more customer. To dressing up with the colour is an alternative choice to represent themselves and make some impression with people. The clothing that we wear are represent an image which show self authentic of person.

However, colour is a direct message without time-consuming use of word or complex image. It attract people attention and give message that more quick and answer perception of a product. (Scully and Cobb, 2012:18) According to the International Colour Authority, “Colour comes before style and price, and it is the first factor to which the consumer response.” From this point, it represents the human habit that following the way people has a response of colour in their life. In the present, many industries produce the products by following many factor such as cost, profit and target group and including the areas about design and colour, which impact to marketing and service. If products are available in just one colour, why people want to purchase the same colour over again. By the same token, if people don’t have the purpose to buy, the company will lose their sales and products. Thus, colour is the main factor that supports sale and marketing. It build more demand to the industries. Colour becomes an important factor to produce products. From the chart below (Fig.1), it show most of 93% of people look at visual colour and make a decision to buy. Colour is become a primary reason that attract a particular product. People receive directly message by just seeing the colours. Colours stimulate the sense of recognize and push out the desire in mind to buy something new. They are not only give ideas of creativity but can inspire new attitude and the new way to show personality of person. Colour of clothing that people wear can create a personal branding, which uniquely , impression and memorable.

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Fig.1 – Analysis of Colour and Product

      Furthermore, the psychology colour research, showed Colour can influence people mood such as the warm colour tend to stimulate, whereas cool colours have calming influence. (Zalanski and Fisher, 1989:155) The designer Kevin Grady explains, “Yellow and orange are intentionally used at fast food restaurant because they’re seen both as hungry colour and jarring colours, so that you get people in, give them their food and get them out” From that case study, it shows how colour has affected to the way of our live. Colour can impact to people mood and change the behaviour in different environment. Evidently, colour can build environment that give a direct effect to our physiological and emotional response. Moreover, the case study about colour of the flavour of foods showed that people are impressed by colour. For instance, people avoid blue and purple food because blue fruit and some berries are poisonous. Our body and mind can remember and recognize the danger. Apparently, colour influences thinking process and change reaction of people. Active colours are used to upgrade aggressive quality of product, while passive colours are more associated with harmony and achievement. (Fehrman, 2004) For instance, red package of detergent give the meaning of fighting dirt, while blue package give the meaning of harmony cleansing. It is clearly that colour is in everywhere and every part of life. Colour give people some benefits for life while people have to learn more about the advantage way to control the colour in their life.

In eastern countries colours is significant in life. Some countries have a strong believe in the colour fortune for luck. People trust without quest or grievance. They don’t expect about result but have faith to believe it good for themselves. For instance some Thai people has believe in colour of the day, which is an astrological rule that influence from Hindu mythology for a weekly colour. (Fig.2) Some people will follow the chart of colour to wear in each day of the week. Some people believe that colour in clothing will bring some power, help and luck to them. It is very common that people consider colour of the day by following the day of their birth. Nevertheless, in China, there also have the similar culture about auspicious colours and inauspicious colours (Fig.3), which has effect to life in every year. Chinese people will avoid to wear unlucky colour that match with their year of birth. Accordingly, the colours that people wear can reveal an effect to their mind and balance in life. Clothing is the colours filters for our body, which allow people to express themselves through the choice of various colours. The colour that people choose can affect a whole being, health, self-esteem and energy. Colour in cloth is helped to concern about decorative effect, which bring the energy of colour into our body. In positive way, bringing colour into life is the easy way because people change their clothes everyday. In this manner, colour is the simply appearance that deliver a personal branding. People can make an impression to individual, group and organization. “Everyone wants to be special” is a sentence that we always heard it all the time. Dressing is a personal. It is not to following somebody attitude. From the book matter of style, it said people should be brave and don’t afraid to show real personality, as one day you will become special.” On the face of it, everyone has their own brand which have to simplify by themselves.

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Fig.2 – Thai Daily Colour Weekly Chart

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Fig.3 – Chinese lucky and unlucky colour 2014

      Overall, according to research at the Pantone website, it shows a forecasting for colour of the year in every year, which each year will have different shade of colour palette that influence to global zeitgeist such as fashion, art, technology, jewelry and industry design etc. Accordingly, we can’t denied that colour is belonging in every part of our life. It is powerful influence by eyes and it is stimulate a sense of humanity It is significant factor that colour is nearest thing we have to communicate with everyday. Clothing is a requisite thing that linking colour with everyday wear. Cloth is expressed personal image and show personality of person. As Coco Chanel said “The best colour in the whole world is the one that look good, on you”. Colour can make people look better and build a beautifully physical appearance.

According to the research proposition, the project will research the visual perception of colour. Colour affects our lifestyle and personality, which is based on our beliefs and the psychology of colours. The project aims to bring back the playfulness of childhood into adult fashion and give people the knowledge and confidence to use colour in their lives. It will invite people to play and have fun with colour by creating their own personal branding and expressing their personality through colour. People can create a new colour look everyday. This project are including to produce a small collection of adornments to help women to be more creative and brave with colours and shapes.

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Literature Review

Brief 5

Literature Review

by Chavisa Piankit (Pear)

Books, Article, Blogs, Video, Website

Research Method

Through out my manifesto, design is about playing. I wants to build up my final project that has some playfulness and useful for people. I have a chance to look through many source of book like paper, craft, colour and fashion, which help me to combine an ideas together.

A Smile in the Mind by Beryl McAlhone and David Stuart

The book “A Smile in the Mind” provide the different way to communicate with audiences. The graphic designer have to make an audience to understand the meaning. Good design has to make people not only just notice, but has to be remember it. Design should have story that make  the audience be the part of it. According to the sentence that mention on the book “…we would argue that an idea that happens in the mind, stays in the mind. Whatever happens when an ideas strikes, It leaves a stronger trace. People can remember that flash moment, the click, and recreate the pleasure just by thinking about it. It seems  that stronger than one that is immediate.” (McAlhone and Stuart, 1996:23) Designer is using wits ideas, which based on basic sympathy theory to make the audience realize and start hearing their message.

Key word:

“The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only notice, but to remember.” (cover)

“…so the first benefit of witty design is that the recipient becomes willing to hear the message. The audience become captive. The communication has the best possible start.” (p.18)

“Designer are also salesman. Even when they are designing technical literature they are influencing the commercial outcome, because the ease with which the reader extracts the required data affects the decision to specify the product. In that implicit transaction, something looked at with pleasure will be thought of with sympathy.” (p.21)

“If designer make you smile, They get you on their side, Because humour has the capacity to override the normal defences.” (p.21)

“…We would argue that an idea that happens in the mind, stays in the mind. Whatever happens when an ideas strikes, It leaves a stronger trace. People can remember that flash moment, the click, and recreate the pleasure just by thinking about it. It seems  that stronger than one that is immediate.” (p.23)

Type of wit:

• Pair – comparison, highlight significant, link between unrelated
• Ambiguity – this is form of two in one design where image can seen two ways
• Substitution – 2 in 2 technique, ones element within the image introduce rouge element
• Addition – 2 ideas in 1  of poster (l U.N. ch)
• Modification – one image can see 2 images it introduce the second ideas
• Expectation found – seen to be unseen / unseen to be seen
• Coincidence – an element within the job is not only unusual in itself, it also coincides in Someway with an idea or thought relevant to the message.
• Shift – Time (past-present), Scale (big can be small), view (backward, unexpected direction)
• Alphabet – unexpectedly seeing ‘this’ and ‘that’ delivers both recognise and surprise
• The face – play with human face
• Series of twists – play turn on an ideas, use a theme and provide the variation

This book give me many ideas of ‘how design is work on people?’

“Creativity and playfulness are intrinsic to these activities, which provide a natural environment for wit.”

The ideas from the book are very useful for develop my design. I can use different way to make people recognise my work and remember it. I think, it is true that design should make people not only to notice , but to remember. Design should have story that make  the audience be the part of it. This is fantastic book ever. I should read it over and over again.
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Colour forecasting for fashion by Kate Scully and Debera Johnston Cobb

Colour is a direct message without time-consuming use of word or complex image. It attract people attention and give message that more quick and answer perception of a product. According to the International Colour Authority, “Colour comes before style and price, and is the first factor to which the consumer response.” (Scully and Cobb, 2012:18)

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Colour: The Secret Influence by Kenneth and Cherie Fehrman

Colour influence thinking, change action and cause reaction. It is a direct feeling after seeing that colour. Each colour has a symbolic language and value. Active colours are used to upgrade aggressive quality of product, while passive colours are more associated with harmony and achievement. (Fehrman, 2004)

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Playing with Color by Richard Mehl

The notion of play is familiar to people in all creative fields: it is fundamental to the process of making art. It’s fair to say that all original art and design is, on some level, the product of play. under the best conditions, artists and designers have the freedom to explore possibilities, to experience mystery, excitement, frustration, discovery, joy and reward — all emotions associated with play.

“Without play, there would be no Picasso.
Without play there is no experimentation.
Experimentation is the quest for answers” Paul Rand, 1998

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Colour by Paul Zalanski and Mary Pat Fisher

Psychological research is explained individual responses from different colours. People usually most attract to the beautiful sheets of colour as a children. Most of elderly people prefer light over dark colour, but it is significant that yellow is the least colour of their favourite. Moreover, people who certain mental illness prefer a non-chromatic; white, grey, brown, black while normal people generally prefer chromatic hues. For the personality, an introvert like cool hues, while an extroverts like warm hues. (Zalanski and Fisher, 1989:40) Colours have a power of our sense of vision that express our feeling and the way people lives.

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Project proposal

Project Proposal: Team Brief

Aegis Data Design Proposal:

Aegis Data is a new data company based in Godalming, United Kingdom. It forms a highly secure, resilient and efficiently cooled data centre environment, providing power, space, freedom and peace of mind for its customers with 24/7 online access. Aegis Data has a plan to expand their company in the near future and become a leader in their field. To support the development, Aegis Data needs an impressive brand personality.

Aegis Data deals with big data for large and medium sized companies. They are essentially a B-to-B service model. Which means that their target audience are the founders/owners/decision makers of those organisations. But Aegis Data can also benefit from the word-of-mouth communication campaigning from all kind of people like engineers who work on those organisations, and employees of Aegis Data itself. Aegis Data needs positive reinforcement by all parties to help the critical decision-maker take that step and choose Aegis Data to store their data.

The target audience can be considered to be large to medium sized enterprises and SME companies

Overall objectives:

– Establish a sound marketing strategy for Aegis Data. Make suggestions on where to invest time and money, apart from wherever it is already being done.

– Highlight the security and safe location, promote new technology and good service and provide a service that makes data appear less complex, more intriguing and more human.

– Brand concept and strategy – establish an effective way to tell the story of Aegis Data to reach large key audiences and evoke a positive emotional response.

– Produce an effective visual identity

– Suggest a suitable brand temperament. The quality of voice to use for the expression of ideas.

– Produce an attractive animated sequence that explains the importance of data storage.

– Consider how Aegis Data can incorporate green issues into its offer.

Desired Responses:

– Make Aegis Data the ‘talk of town’.

– Provoke the target decision-maker to invest in Aegis Data.

Team members and roles:

• Navmeet Singh Marketing strategist        • Chen Li Website Content Management

• Eunice Chen Green agenda                      • Pear Chavisa Corporate branding

• Nick Chi Lee Illustrator/Animator                • Tiantian Wang Illustrator/Animator

• Victoria Wang Aegis Data history

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Pear Chavisa: Corporate branding

Aegis Data needs an impressive corporate identity to stand out form its competitors. Currently Aegis uses an inconsistent mix of graphic elements and messages on its website. The current corporate identity does not make people notice and understand the company ethos.

In order to address these problems, a corporate identity would be designed to give Aegis strong, consistent corporate branding, which is unique, fresh and stands out in a competitive market, It needs to be modern, energetic and dynamic. The conceptual inspiration is ‘The Creative Virtual World’.

In order to achieve these objectives, we will produce designs for

– corporate identity (logo, corporate elements and colour schemes, stationery)