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Target Group research

Survey is one of the parts that I try to learn what a larger population thinks. This survey is built for research some data about consumer behaviour, which I can collect the real source of my target group. From the survey, I listed 10 questionnaires that ask about people’s life style, inspiration and behaviour of buying clothes. This survey did by mix of ages and nationalities, which based on the 50 responses of women. (https://www.surveymonkey.com/s/V7NRFKD)

As a result, the charts showed that most of women got inspiration of fashion from magazine at 46.94% while the second most archives are equals friends, celebrities and fashion blogs at 40.82%. Women usually buy new clothes about 2-3 times a month with minimum spend around 11-30 pound. However, two main criteria are style and price. Most of women consider themselves sometime follow fashion and they think fashion blogger is the most encourage people to try new fashion style. At last, the chart showed 48% of women agreed that the thing the they wear is reflected themselves, which link with 55% of people consider themselves are agreed with the sentence “Wearing good clothes is part of leading the good life.”


By following the analysis of the survey, it showed physical result of lifestyle and behaviour of woman, which answer the question about the data of target group and the style of design as describe below.

Target group

Demographics

Females aged 21 to 34

• Working women who live in urban city.
• They have competitive life and want to be successful.


• Income: Over than 3,000 Pounds per month

• Educational: Bachelor Degree and over.

• They normally buy clothes 2-3 times a month with minimum spend at 11-30 pound
• Fashion blogger and magazine is a source of their inspiration to try new fashion style

Psychographics
• Have their own personal style

• Like new things and love to be different

• Proud of yourself and enjoy to dress up

• Try to take fashion not too seriously

• Have self confident and modern thinking

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Other : Movie and Culture

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Letter Press

Finally!!!!!!
I have been wait for this work shop for a long time since our tutor mention about it at 1st semester. I’m so happy today that we finally made it.

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Our teacher for this workshop today names’ “Rose”. She is kind of sweet and friendly. we start our workshop at 10.30 plus the lunch break and finished everything around 4.30 pm. This is the first time I do letter press with the wood alphabet.

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We r working as a team today. There are including me, tiantian, Chen, Victoria and Navemeet. Actually it supposes to have 8 people today but I think s/b can’t make it. So we decide to create kind of mix typography poster which mix our name and identical word about our class 2013/2014.

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This is what we did together today. It looks so nice and we also do the print on paper which we combined a few colour mix together. (Red+yellow+blue)

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And the special one that show in the letterpress room !

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Happy
❤ Pear

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Q&A with Susie Bubble

During this term, I have a chance to meet Susana Lau who wrote the blog “ Stylebubble.co.uk”. It was a great opportunity to meet and have some talked with her about the entire project. Susana Lau or Susie Bubble is the one of the most popular fashion blogger who can express her style by using different colour of clothes to mix and match in the fabulous ways. She was inspired people by taking her self-portrait of her clothes and her life style into her blog, which the blog is became a big source of ideas and knowledge of fashion. There is some of question an answer that I interview her on 5 July 2014, which will show below.

I met Susie at the Silk ball by Hermes a few week ago and I have a chance to introduce myself and what have I done on my project. Susie is very kind and so sweet. 25570701-141709-51429222.jpg This is Some Q&A that I email to ask her. It is the primary research which will support my final project.

Q1: Do you have any tip or trick for mix and match your clothes and colour or print pattern?

Susie: I try to think of schemes that might go together. Colour wise, it might be all pastels, all brights or different shades of one colour. Sometimes it can be complimentary though… like for instance I love pale colours with neon shades as a contrast. Then you balance it out with the prints. Tonal shades of one colour in different prints is a good start. Or sticking to one type of pattern but in different shades (different florals, different checks). Texture often comes into it as well and that can impact on the print and colours that are paired together.

Q2: What is the 1st piece of items you choose when you start to match (top,pants or shoes)?

Susie: It depends on what I’m into at the moment. I don’t always start with one set thing ///and how you analyse what the next piece should be? I think about what colour or pattern would work and then what the overall silhouette will be like.

Q3: Do you think colour can be used to influence people and inspied every aspect of our everyday live ?

Susie: Definitely! In personal style, colour sends out so many different messages about your personality. Because by and large most people are colour-shy with their clothes, when you see it on people, that instantly tells you something about that person. In interiors, design, art and architecture, colour obviously has its shifting properties.

Q4: What is your favourite colour and do you think the colour you wear or mix and match can describe yourself as a personal branding?

Susie: I don’t really have a favourite colour. The only could i dislike is poo brown and I’ve never worn that but other than that, everything else is fair game. It’s not personal branding. Many people dress in a colourful way. Perhaps the way I mix things is idiosyncratic to me but even then, that would be a stretch.

Q5: Do you think you are present your style as a branding? (Like I always thought of you first if I want to describe person in colour)

Susie: Perhaps there aren’t that many “famous” people that dress in a colourful manner so int hat way, I guess it’s what people know me for. But it’s not the only aspect about my style nor is it something wholly unique to me.

Q6: Where do you get an inspiration of mix and match clothes from?

Susie: Lots of things – if you see my latest post, I’ve made a series of videos where I accumulate inspiration for outfits. It’s like a mind map of images – icons, films, moods, objects…  http://www.stylebubble.co.uk/style_bubble/2014/07/inspa-outfits.html   5253 Love ❤ Pear

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FMP: Scarf Design

 

3 July’ 14

Hey.. It’s quite long that I didn’t  update my project. Actually, it is quite busy and lazy week of mind, but unfortunately, I still keep doing my work.

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My scarf design is inspired from the colour of gems and jewellery. I usually saw this kind of thing at street market and online shopping website. It’s look nice by the shape and colour. The shape is always similar with flower that suit for women who want to have fun with a special items for a boring day. I combine this idea with origami paper folding to create a basic shape of flowers.

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This is the first draft that I try to develop by beginning with the colour wheel.

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So, my first design is developing to be like this but it doesn’t give a meaning or information for people to understand more about colour. Actually, this one just show the colour wheel and the extract of Primary, secondary and teritary colour.

After discuss with my tutor, She suggested me to change a little bit by adding more complex information such as complementary colour and pattern that show how the colour work.

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This time, i think about how we use scarf which is normally fold it like triangle, so i play with this ideas to separate the colour in 2 parts such as warm tone and cold tone. As you can see, on the left side it is cold tone and on the right side it is warm tone.

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Even more, I still adding more ideas about colour in both parts. I adding the colour of complementary and create some pattern that show how the colour work. For example, Analogous colours are groups of colours that adjacent to each other on the colour wheel. I created the wheel that show opposite colour from the colour wheel. However, I try to show how the colour work by use theory of colour triangle which link 3 colours together. I made the pattern that used 3 shade of triangle by the colour wheel to show how it can be used by combining cold and warm tone.

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Ps: the reason it make scarf for the conclusion of my project because it is a functional items which you can play and wear it anyway that you want and it is the basic accessories for women.

Love ❤

Pear

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Holi festival 2014

29.06.14
Hi!!
This is another fabulous day of this week. I just went to holi festival at queen Elizabeth Olympic park. Actually I went there quite late because it starts at 12.00 but I went there at 16.00 pm. It’s rainy day so it’s very cold and wet. unfortunately, we still got the sun coming around 20.00 pm.

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It’s was so fun and enjoyable time of mine.

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Pear