Step of branding process


Corporate identity is often viewed as being composed of three parts:

Corporate design (logos, uniforms, corporate colours etc.)

Corporate communication (advertising, public relations, information, etc.)

Corporate behavior (internal values, norms, etc.)


Logos: A Look at the Meaning in Colors


There are thousands of companies marketing themselves to consumers (both prospective and returning) several times per day, all of them with their own unique logo. Even the simplest company logos have a high amount of thought and time put into them, from logos representing small businesses all the way to logos for colossal corporations. One of the most important aspects in choosing the symbol that will define your company, and thus the self-image that your are presenting to your prospective consumer, is not necessarily the design itself but rather its color.

Today’s infographic comes to us from The Logo Company and gives us a look into the choice of colors worn by the logos that we see every day. Do you want your company to give off a sense of excitement or boldness? Red might be the color for you then. How about if you want your customers to feel like your company is trustworthy and dependable? You might want a nice, light shade of blue in that case.

There are several ways that companies present themselves and their image to customers, and logos (and their colors) are just one of them. For more information on logos and the meaning of their colors, refer to the infographic below.


Ref :



Research : Brand identity

Brand is the “name, term, design, symbol, or any other feature that identifies one seller’s product distinct from those of other sellers.” (wikipedia)

Alina Wheeler’s book, Designing Brand Identity is a reference for anyone involved in branding.


This mapping can help to pull on good & bad and find the way to explode identity for the brand.

“Color use in logos can also be addressed in terms of particular industries. The graph above shows the relative use across time of eight colors in the logos of seven selected industries (again, these shares sum to 100 percent).”


Colour is other big point of brand. People will recognise the colour without thought what is it?

Different type of industries have a their own specific type of colour.

Case study

This is a Logo of data company in UK that I try to compare their style.

I was noticed that most of data company use circle to be there logo and

symbol of globe , networking and connection.

Logo coperate