Target Group research

Survey is one of the parts that I try to learn what a larger population thinks. This survey is built for research some data about consumer behaviour, which I can collect the real source of my target group. From the survey, I listed 10 questionnaires that ask about people’s life style, inspiration and behaviour of buying clothes. This survey did by mix of ages and nationalities, which based on the 50 responses of women. (https://www.surveymonkey.com/s/V7NRFKD)

As a result, the charts showed that most of women got inspiration of fashion from magazine at 46.94% while the second most archives are equals friends, celebrities and fashion blogs at 40.82%. Women usually buy new clothes about 2-3 times a month with minimum spend around 11-30 pound. However, two main criteria are style and price. Most of women consider themselves sometime follow fashion and they think fashion blogger is the most encourage people to try new fashion style. At last, the chart showed 48% of women agreed that the thing the they wear is reflected themselves, which link with 55% of people consider themselves are agreed with the sentence “Wearing good clothes is part of leading the good life.”


By following the analysis of the survey, it showed physical result of lifestyle and behaviour of woman, which answer the question about the data of target group and the style of design as describe below.

Target group

Demographics

Females aged 21 to 34

• Working women who live in urban city.
• They have competitive life and want to be successful.


• Income: Over than 3,000 Pounds per month

• Educational: Bachelor Degree and over.

• They normally buy clothes 2-3 times a month with minimum spend at 11-30 pound
• Fashion blogger and magazine is a source of their inspiration to try new fashion style

Psychographics
• Have their own personal style

• Like new things and love to be different

• Proud of yourself and enjoy to dress up

• Try to take fashion not too seriously

• Have self confident and modern thinking

Screen Shot 2557-07-21 at 5.35.23 PM Screen Shot 2557-07-21 at 5.35.45 PM

Other : Movie and Culture

Screen Shot 2557-07-21 at 5.36.09 PM Screen Shot 2557-07-21 at 5.36.19 PM Screen Shot 2557-07-21 at 5.36.30 PM Screen Shot 2557-07-21 at 5.36.40 PM Screen Shot 2557-07-21 at 5.36.49 PM Screen Shot 2557-07-21 at 5.36.59 PM Screen Shot 2557-07-21 at 5.37.09 PM Screen Shot 2557-07-21 at 5.37.22 PM Screen Shot 2557-07-21 at 5.37.44 PM Conclusion: As a result, the charts showed that most of women got inspiration of fashion from magazine at 46.94% while the second most archives are friends, celebrities and fashion blogs at 40.82%. Women usually buy new clothes about 2-3 times a month with minimum spend around 11-30 pound. However, two main criteria are style and price. Most of women consider themselves sometime follow fashion and they think fashion blogger is the most encourage people to try new fashion style. At last, the chart showed 48% of women agreed that the thing the they wear is reflected themselves, which connecting with 55% of people consider themselves are agreed with the sentence “Wearing good clothes is part of leading the good life.”   ❤ Pear  

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