Concept: A girl’s memories of yesterday
The design concept will bring back the feeling of passion felt for fashion when we are children. When children play, they use their imagination. They build up their creativity with paper and toys. From one toy, children can make many stories which connect them with the owner. People are easily bored with clothes because they are easy to buy and easy to forget. Structure and colour taken from nature can inspire people to have a new attitude in how they use colour in their daily lives. Colour can be the gift which improves your mood and inspires new fresh ideas to stand out.
Mood & tone :
delightful, friendly and playful