Dress and Popular Culture


Paper clothes: (p.85-105) by Alezandra Palmer

“Paper fashions perfectly represent the ideology and philosophy of the post war generation who desired affordable, fashionable and futuristic design.”

“Fashion in Sixties created a revolution in style and marketing.”

“An investigation of the evolution of paper clothes in the Sixties, will demonstrate that paper dresses were representative fashion in harmony with contemporary design trend and life style…”

” The first paper dresses were manufactured by the Scott Paper Company in late March 1966 … anyone could purchase by mail-order, a fashionably styled and printed paper dress. Two model were made and labeled ‘Paper Caper. They were produced in four size , one style and two prints.One print was black and white op-art design, the other of red, yellow and lack with small paisleys. The A-line dresses were designed as sleeveless shifts with self-trimmed round necks and cut in two pattern pieces, with a hip patch pocket applied.”


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